Improving conversion rates on your online store is a never ending saga of testing, updating and optimizing. Luckily, WooCommerce, out of the box, comes with an incredibly powerful and robust online store to begin selling your products.
One area that many companies, including Google, have spent extra time and resources evaluating and refining is the checkout process. If a visitor is willing to navigate to the checkout page it is important to closeout that order by optimizing the final checkout experience. Google recently published a online store playbook that details some of the best converting online stores and gives an amazing treasure-trove of information in regards to Google’s own best practices for online conversion. Here are a few of the takeaways, specifically when thinking about optimizing for your checkout process.
Limit The Exit Points On Checkout
Limit Unnecessary Fields and Auto-Populate Fields When Possible
Reiterate and Enforce A Secure Checkout
Remind User Of Value Proposition
Re-iterate value prop (typically free shipping, % off sale, etc) in the cart and checkout pages. If your check out process has an optional Create Account option add value prop around why someone should create an account.
Allow Users To Continue Their Checkout Later
35% of users will abandon the checkout if a retailer does not offer guest checkout. Allow users to continue on another device by emailing or saving for later.